TransIP UK Integrated Launch
TransIP engaged The Field to develop a launch strategy to announce its UK presence in 2015. The integrated campaign spanned Branding & Positioning, PR & Social Media Management to eCRM, Media Partnerships & Digital advertising. It culminated with an 8 day technology festival known as Inspiration Centraal in Shoreditch targeting aspiring entrepreneurs with a program of high level seminars, start-up business advice and networking events.
98% of attendees to Inspiration Centraal had never heard of TransIP prior to its UK launch. However, 91% said they would consider switching products to TransIP in the near future following the event.