Mondelez – Terry’s Chocolate Orange
The Field were tasked to reconnect Terry’s with Mums and Kids at Christmas in a way that would make the brand more contemporary. We designed and built kinetically powered Christmas Countdown Clocks and installed them at 3 leading shopping malls for the whole of December. The Chocolate Orange powered countdown clocks were seen by 10m+ consumers, and proved more popular than Santas Grotto! Like for like sales were also up by 19.6% in the period.
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