Just Dance Now Brand Experience
As part of the UK launch of Ubisoft’s Just Dance Now, The Field delivered a high impact dance experience at the Westfield London Christmas lights switch on event. The digitally amplified event was a first of its kind brand partnership with this high profile event, this year headlined by Rita Ora and hosted by Rick Edwards. The Just Dance Now troupe warmed up the crowd with a high energy stage show, encouraging consumers to dance along and take part by downloading the Just Dance Now app.
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