The Evil Within – GAME Lock In Tour
Bethesda’s The Evil Within was a big hit, breathing new life into the survival horror category. Our 48 store GAME Lock In tour gave gamers the first hands on time with the game before launch driving fantastic pre-sales and recommendation helping the game to a very respectable 23rd in the title chart.
“The highest attended and most ordered title for any software GAME Lock In Tour”
Neil Broadhead – Local Marketing Manager
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