Campari – ReDiscover Red

The Field was commissioned by Gruppo Campari to create a London-centric campaign to encourage reappraisal of it’s flagship brand, Campari.  The ReDiscover Red campaign was an integrated platform crossing experiential, outdoor advertising, on-trade activity, social media, PR & guerrilla marketing which ran for 6 months in 2015.  Check the film below for a sense of the energy created by the campaign…