Our news and views on all things experiential marketing…

The Field and WB Games Showcase LEGO Dimensions & LEGO Marvel’s Avengers at BRICK, NEC 2015

Posted by on Nov 16, 2015
The Field and WB Games Showcase LEGO Dimensions & LEGO Marvel’s Avengers at BRICK, NEC 2015

Warner Brothers looked to The Field in October to showcase two of their latest games, LEGO Dimensions and LEGO Marvel’s Avengers at the all things LEGO show, BRICK.  This high profile event allowed consumers of all ages to get their hands on the much-anticipated LEGO Marvel’s Avengers gameplay before it hits the shops in January along with never before seen […]

The Field at the FMBE Awards 2015

Posted by on Oct 29, 2015
The Field at the FMBE Awards 2015

On Thursday 22nd October, The Field team embarked on a familiar journey to The Troxy for the prestigious Field Marketing & Brand Experience Awards. We were honoured to enter and be shortlisted for 9 categories, competing against the best agencies in the business. There were various speakers and entertainment throughout the evening. Agency highlight: a 20-minute, […]

Experience Required: Event Marketing Spend On The Rise

Posted by on Jul 17, 2015
Experience Required: Event Marketing Spend On The Rise

With the release of the latest IPA Bellwether report, it’s clear to see that event marketing spend is on the rise, due to a notable boost in the overall net growth in the Events and Internet categories. Check out this infographic from the report: The results are clear: with brand marketing budgets enjoying an overall […]

E3 2015 – A Review

Posted by on Jun 29, 2015
E3 2015 – A Review

They do everything big in America – cars, food, sport and their gaming expos are certainly no different.  Imagine a small town made of massive glitzy gaming stands inhabited by 1000s of the most die hard gamers imaginable and you’ll be along the right lines to imagine the scale and buzz of E3. One thing […]

Hot off the press – the Campari Rediscover Red Showreel!

Posted by on Jun 26, 2015
Hot off the press – the Campari Rediscover Red Showreel!

We’re delighted to share with the world the showreel of our recent Campari ReDiscover Red campaign!  The full case study and evaluation will be following in a few weeks but the film below will set the tone for what was an epic month of brand experience…    

ASUS & The Field win at The IPM Awards

Posted by on Jun 24, 2015
ASUS & The Field win at The IPM Awards

We’re very proud to have won a bronze award at this years’ IPM Awards with our client ASUS for our Transform Your Mood experiential roadshow.  We won in the Home Electronics category against some very stiff competition on an eventful night at The Hilton, Park Lane.  We were pleased to share the win with our […]

The Field shortlisted for 2 x IPM Awards 2015

Posted by on Jun 1, 2015
The Field shortlisted for 2 x IPM Awards 2015

The 2015 experiential industry award season is in full swing and we’re pleased to be up for 2 x IPM Awards for our work with ASUS & Xbox last year. Our ASUS ‘Transform Your Mood’ roadshow is shortlisted for Best Creative Experiential Execution while our Xbox One Xmas Roadshow is shortlisted in the best Trial […]

Campari Shoreditch Red Night District is open for business

Posted by on May 22, 2015
Campari Shoreditch Red Night District is open for business

The Campari ReDiscover Red brand experience has officially hit Shoreditch and will be open for business until June 10th. If you’re in the neighbourhood, pop in to sample a century of Campari artwork in our experiential installation and London’s best Negroni. The ReDiscover Red Gallery 9 Kingsland Road E2 8AA Open Midday – 22:00

Inspiration Centraal goes live!

Posted by on Apr 23, 2015
Inspiration Centraal goes live!

The hottest experiential ticket in town has just opened it’s doors to the public – Inspiration Centraal from TransIP! Tonight’s show kicks off with ‘Inspiration for Entrepreneurs’ hosted by our very own Dennis Kerslake with presentations and chat from Michael Acton Smith – Founder and CEO of MindCandy & Juliana Rotich – Senior TED Fellow […]

New client alert – The Field wins TransIP

Posted by on Feb 9, 2015
New client alert – The Field wins TransIP

The new wins are coming thick and fast in what’s undoubtedly going to a mega year at The Field Towers. We’re delighted to be delivering the integrated launch of TransIP into the UK, in-conjunction with our pals at Breakfast. TransIP is the largest internet services provider in the Benelux region and we can assure you, […]