The Field and WB Games Showcase LEGO Dimensions & LEGO Marvel’s Avengers at BRICK, NEC 2015
Warner Brothers looked to The Field in October to showcase two of their latest games, LEGO Dimensions and LEGO Marvel’s Avengers at the all things LEGO show, BRICK.
This high profile event allowed consumers of all ages to get their hands on the much-anticipated LEGO Marvel’s Avengers gameplay before it hits the shops in January along with never before seen exclusive gameplay content from LEGO Dimensions.
Our creative team came up with the concept of how to effectively showcase each Warner Brothers title, dividing the stand into two clear sections with a blazing red LEGO Marvel’s Avengers side and a transformative blue LEGO Dimensions side.
We wanted to make the stand the centrepiece of the show, creating large banners that were hung from the ceiling and giant artwork placement that instantly attracted the audience’s attention, achieving our goal of making the Warner Brothers stand the first to be seen in the Brick Show on entrance.
A series of PlayStation pods were set up to encourage hands on trial, as well as a LEGO construction pod where fans could get creative and receive an exclusive chance to get official game merchandise signed by Arthur Parsons, Game Director at TT Games.
The show was a huge success for Warner Brothers, with the GAME concession on our stand hitting £40K in sales over the 4-day period and a total of 11,000 people visiting the stand throughout the show.